The Client:
Jjangde is a social enterprise selling handmade baskets from Senegal to help employ women and fund schools in West Africa. As co-founders, we created an elegant website to feature the baskets and market them to a high-end western home goods audience.
In 2014, the team successfully ran and funded a $50,000 USD + crowdfunding campaign to launch the full cycle of development. This, mixed with basket sales and personal donations supported a girls school in Senegal for over 2 years.
Project:
Create a cohesive brand & visual language to be used across product tags, social media, and website.
Deliverables:
- Branding: Logos, colors, fonts, and visual aesthetic to be used across company assets
- Marketing materials: design and print product tags, business cards,
Logo & Branding
Social Media Assets
Designed for Facebook, Newsletters, and IndieGoGo Crowdfunding campaign
