CONTEXT:
When I joined the company in 2013, Fixya was a Craigslist-style Q&A site. It had been an early success at it's launch in 2005, but newer sites like Reddit and Quora were quickly surpassing it in popularity. Much of my work there was on making existing content be more usable and feel more modern, as well as work on new features to differentiate the product. Nowhere in the site was there a place that explained what the site was or why someone would want to use it.
THE PROJECT:
Design a landing page that explains what the site is and the value proposition for using this product.